Yan Mei, female, born in June 1982, PhD, associate professor and master student supervisor, who graduated from Zhejiang University with a PhD of management, mainly researches on agriculture-related e-commerce and online consumer behavior research.She lectured on courses such as International E-Commerce, Introduction to E-Commerce and Theory of Internet Consumer Behaviors. She is currently presiding over one National Social Science Youth Fund Project, has presided over and completed one Humanities and Social Science Youth Fund Project of the Ministry of Education, one Social Science and Technology Joint Project of Zhejiang Province, one project funded by Zhejiang Provincial Institute of Information and Economic and Social Development, 1 project funded by Zhejiang Provincial Humanities and Social Sciences Key Research Base , and 1 college scientific research project. Mei has participated as a major member in 4 projects such as the National Natural Science Foundation, the Humanities and Social Sciences Research Project of the Ministry of Education, Zhejiang Social Science Planning, and Zhejiang Natural Science Fund. In recent years, she has published 4 papers in the first-level journals such as Journal of International Trade, Issues in Agricultural Economy, Chinese Journal of Population Science, and 8 papers in CSSCI.